Current Mood : Slightly mournful relief.
Was reading a message board
today, about a doll show. I’ve been to exactly one of those, and was surprised
at the $4. entrance fee. It was at the height of Barbie Investment Insanity,
about ’95 or ’96, when darn near anyone was scrambling to snag every Barbie
doll they could, in hopes of storing 'em for a few years and raking in
incredible profit. Mattel never encouraged this, but the breathless salesmen on
shopping channels and stunned-sounding authors of money-management articles
spawned the idea that a $10. investment in any doll today would reap $50. to
$100. in a few years, due to rabid collectors and ‘buy back your childhood’
young adults with money. As a result, dolls – especially the big-dress Holiday
ones – were often scarce, and bought by people who had zero interest in them,
save for a near-guaranteed profit.
Except it didn’t happen.
Even with the burgeoning internet and eBay, there were just too darn many
dolls, and when the buyers became sellers, they found that they were more boxed
in than the boxed-up figures. Very few people got back what they spent, and
many of them merely sold early to other speculators. Barbie sold and sold,
people stored and hoped, and when it was time to take the dolls out of the
attic, they were often damaged or just plain unwanted at any price. And
Brittianyye and Kaitlynne didn’t want that stuff, they demand the latest, the
greatest, what they saw on TV that morning. About then, the whole thing started all over
again with Beanie Babies, but I can’t help but think Barbie is still suffering
from her success.
Like I said, I still
remember mine, at the Fairgrounds, during the high times. A dozen tables, each
piled high with yesterday’s $10. dolls marked to $25. – some of which were
still on the Pink Aisle shelves at TRU down the street. No vintage, no box of
doll clothes and tiny props to dig through. Just TRU and Mal-Wart, remixed and
price-amped, with a few foreign rarities tossed in for spice. The idiot I was
dating at the time (although I think I was the dimmer bulb for dragging him and
the relationship along as long as I did) made the repeated mistake of grabbing
up a boxed doll, examining it closely, stating loudly, “I don’t know why this
is worth $50., this is ridiculous” before dropping it with a slam to the sales
table. After I asked him to stop handling what he wasn’t gonna buy (Dearest Son
already has that notion down) numerous times to no avail, he just got louder, I
noticed the glares directed at me and a strolling uniformed member of Raleigh’s
finest eyeing us dubiously, and I rushed us out of there. I got to spend maybe
20 minutes at the show, never got to buy or even really look at anything (not
that there was much else to see but boxed dolls I mostly knew from Barbie Bazaar), and it was my $8. that
got us in. Yes, my onetime Prince Terrible established early that, if he wasn’t
interested, he wasn’t paying, and I’d have to if I wanted his company. Of
course, this later expanded to ‘if we do anything at all, you’re paying’,
because Heavens help me, I really was an idiot.
While you re-evaluate my
intelligence, I’m gonna keep going. The doll show attendee today remarked that
mostly she saw what I did in ’95, boxed dolls that the sellers can’t unload at
any price, much less what they were hoping for, and it was probably due to gas
prices, internet sales, and the bad economy. I don’t think that’s it, really. It
was pretty much the same story then. There were only a few shoppers – which made
us really stand out – and I didn’t see anyone buying. I can’t help but think a
lotta people got burned, possibly an equal number are still stuck, and both
groups can’t help but wish they’d never seen a fashion doll, thanks to all the
money ‘wasted’, and as a result, even though it wasn’t Mattel or Barbie’s
fault, they both got blamed.
Frankly (and I hope I don’t
hurt anyone’s feelings here), I’ve always thought that anyone who’s buying any
sort of consumer goods (especially toys) they care nothing about, merely for investment
potential, needs to do their homework
beyond QVC and jacked-up eBay sales. Otherwise, he or she is just choosing
which ditch they throw their hard-earned into. Just giving it plain, rational
thought for ten minutes would have kept anyone from sinking big bucks into brand-new
Barbie, unless they love her and really wanted it for themselves, and no one
else. If there’s no intrinsic value – like gold – any investment will go one
way, and it only rarely up. And even the super-rare ‘up’ is usually very
short-term. Yeah, it’s a shame we all didn’t encourage our mothers or ourselves
to buy up those #1 Barbies when they were $3. on every drugstore shelf. But it’s
ridiculous trying to expect the same result ($3. in 1959, $6000. now) from a
grocery store shelf find in 1992. But a lot of people did, and I think there’s
quite a bit of bitterness out there.
Barbies are still sold, just
like Beanie Babies can still be found at Hallmark and other mall-based card
stores nationwide, and they’ll always have their die-hard fans. But I don’t
think either will ever be as popular and sought-after as they once were. Sure,
gas prices and the economy weigh in, but it doesn’t explain why variations of
those same toys can’t be kept on the shelves while others gather dust. And
manufacturers, staring at products better or unchanged from the beloved
standard, know that even fewer will sell this year than last. It can be argued
that Mattel never really sold to speculators, but perhaps put too much focus on
the more lucrative collector market over playline until fairly recently, but
the backlash is probably still there, and products untouched by the fiscal frustration
use it get a foothold – like Bratz or even Monster
High. It still astounds me when I see the same Barbie dolls and accessories
on shelves for months, while MH stuff
is either all-new every store visit, or completely sold out. Maybe now that the
Barbie fervor has definitely passed, that’s part of the appeal. MH fans have to grab what they see when
they see it, most of the time, but you can wait a few weeks, see if Katniss
Barbie goes on markdown.
I kind of see it a little
with MH. Every time a fan sells his
or her collection, I wonder – is it bills or burnout ? Or both ? I confess,
some of the fandom and frequent releases left me deciding between ‘withdraw for
a while’ or ‘dump it all while you can’ not very long ago, so I can understand.
I’m glad I chose to back off, but my former fervor is gone, and there’s darn
few dolls I want. Standard characters in new outfits just aren’t doing it for
me anymore. Even when I find a new character to want, I’ll usually wait ‘til they’re
MSRP on Amazon – I don’t need the latest and greatest the minute it’s out and
in the hands of scalpers. I’m out of the race. With two notable exceptions,
both guys and ghouls all share the same bodies, so it’s not like I desperately
need a new doll to sew for. I already have 42 models, not counting the
knockoffs ! (grin) Can’t afford to pay $50. for a $15. doll (plus shipping) anyway.
Yeah, I’ve seen the ‘Dance’ line of dolls, but there’s none that I really
*have* to have. I like Lagoona the best, but I already have four of her dolls.
May snag her dress online later, though.
One thing I know, I won’t be
trawling TRU for a while. We’re listing Starlight for sale, and once she’s found
a new home, we’re gonna trade Venus-diesel in for a small, fuel-efficient used
sedan, or whatever car can carry the three of us and a few groceries. We’ll be
a one-car family again, which has needed to happen for quite some time. While
it limits my mobility for a while, I’m OK with fewer bills and maintenance. Once
the vehicle situation is stable, I’ll still get some ‘me’ time every week, or
whenever I need it. I’ll miss ‘my’ Starlight, but part of me is glad we’re
getting it done, finally.
Got to spend some time
playing, and before I knew it, Twilight Sparkle and Spectra Vondergeist had
bonded. Who knew Spectra was into ponies – or Twilight was into monsters ?
I have a hard time convincing myself to buy multiples of the same dolls at all.. but especially if the actual doll hasn't got something intrinsically unique about the doll itself. And I don't really find unique makeup to be that captivating, especially if it's the same color palette over and over. Unique hairstyles are hit or miss with me, especially since Monster High dolls are rooted thickly enough that you can restyle them pretty easily.
ReplyDeleteI keep hoping that Mattel will continue to improve the doll bodies, maybe add waist and ankle articulation to all the characters. Maybe more unique hands.
Y'know, Honda is offering a $3k incentive on their CNG Accord! If CNG stations were a little more plentiful around here, I'd be looking into getting one.
OH! Remember when I said one of the clone MH dolls had that 'clicking' leg thing too? And then it stopped clicking and got all swingy? The darn leg broke off at the hip socket yesterday! D:
I completely agree. People should only buy what they like, at a price they can live with, because you can't create 'collector items' the way these toy companies, ever so subtly, claim they can. Even with number 1 Barbies, the value is there precisely because so many kids took theirs out of the packaging. I think there were 100 000 made so they're only rare because so many of them got damaged over the 40 years between their creation and the craze over them. If 100,000 mint ponytail Barbies were available because everyone had stored theirs you probably couldn't even sell them for a price that accounted for inflation.
ReplyDeleteThe same thing is happening with Blythe,some people are keeping their heads but many are paying greatly inflated prices for what are simply gussied up play-line dolls.I hope they love these dolls because I know most will never get their money back when they sell their collections. Even if they do turn a profit on a couple of 'rare' dolls, they'll have lost so much on the others that it won't be funny. What's worse in this situation than in the Barbie or Beanie Baby craze is that everything comes via expensive shipping, so that's already a cost that adds to how much more you'd have to sell the doll for before you could say you broke even. I notice that most doll collectors also don't count the square footage they set aside for their items, but if they would have lived in a smaller place or rented the space out if not for their collection, that's also part of its cost.
I don't understand why people even bother to speculate on this type of thing. Dolls and toys are for relaxation and fun. People who spend as much money catching every movie,show or sports event that comes to their town as doll collectors do on their hobby don't have turning a profit at the back of their minds as they do it.